Creating Passionate Customers: Brand Evangelism and What it Means to Your Business
byLast week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business…
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Take the Private Beta Approach, Since It’s Inherently Viral
byHow many times has a private beta piqued your curiosity? How many times has it turned you off because of the nature of it…
Dissatisfied Customers + Word of Mouth = Marketing Gone Bad
byThe worst possible thing you can do is to slight someone else at the expense of convenience. The result is bad publicity, regardless of…