Building Trust: A Relationship is Not a Newsletter Opt-In
byIn my social media etiquette handbook, which is easily my most referenced post of the past year, I allude to a problem that has…
social media
Apple Gets More Serious About Using Twitter, but Why it Doesn’t Matter
byApple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter. If you take a look at any one of…
Content Aggregators are Killing Content Creators
byThis is a guest post from Josh Schnell, founder of Macgasm.net and web developer. Somewhere down the line, an exploitation has to occur in…
Creating Passionate Customers: Brand Evangelism and What it Means to Your Business
byLast week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business…
Social Media for Non-Profits: How One Small Charity Makes it Work
byIn the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules, I am going to highlight other…