Connection: Social Media’s Special Gift
byWhen the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web…
social media
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
byAlmost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. Her community outreach on behalf of Electronic Arts was amazing…
Best Internet Marketing Posts of 2010
byWant more than what you see here? Get the monthly newsletter, new for 2011. As many of you know, I have an annual tradition…
How to Spice up Your Social Media Strategy in 2011
byThis is a guest post by Jennifer Mattern. Is your company’s social media strategy really working? Could it stand for some improvement? Whether you…
How Do You Socialize an Already Social Brand?
byFor many smaller businesses who have no real online reach or visibility, social media is a blessing that can establish the business rather easily…