Dean Hunt, the man who made a blog post saying that a store owner would sue his blog for ranking higher in Google, had plans all along to create a “viral campaign” to generate traffic. His site is too new and cruddy to rank so well for a term that he refuses to disclose.
WP-Cache is lauded as an excellent plugin, but it suffers from updating content frequently enough for developers to be able to change their site data regularly, especially in terms of tweaks, widgets, or CSS edits.
When you’re making a website, consider a few usability guidelines to make it approachable from a consumer/user standpoint. Also, a good meta description in the SERPs is golden.