What Chris Brogan and Gary Vaynerchuk Have in Common, and What You Can Learn from it
byIf you’ve been abreast of the strides and developments in the marketing space in the last few years, you’d know about both Chris Brogan…
Marketing
Creating Passionate Customers: Brand Evangelism and What it Means to Your Business
byLast week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business…
The Blogger and Marketer’s Cheat Sheet to Getting High Profile Jobs and Blog Mentions
bySometimes you can’t tell the difference between a marketer and a blogger. A blogger might say that he wants to write for a specific…
A Brief Introduction to The New Community Rules: Marketing on the Social Web
byAfter years of trial and error and months of writing, The New Community Rules (O’Reilly link | Amazon link) has been released, and I…
When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy
byMy husband Brian, who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on…