The Nightmare Public Relations Professional and How to Stop Him
byThis is a guest post I wrote for new media and PR expert Brian Solis, but I also wanted to share it with my…
Content Aggregators are Killing Content Creators
byThis is a guest post from Josh Schnell, founder of Macgasm.net and web developer. Somewhere down the line, an exploitation has to occur in…
Creating Passionate Customers: Brand Evangelism and What it Means to Your Business
byLast week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business…
The Blogger and Marketer’s Cheat Sheet to Getting High Profile Jobs and Blog Mentions
bySometimes you can’t tell the difference between a marketer and a blogger. A blogger might say that he wants to write for a specific…
Social Media for Non-Profits: How One Small Charity Makes it Work
byIn the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules, I am going to highlight other…