Building Trust: A Relationship is Not a Newsletter Opt-In
byIn my social media etiquette handbook, which is easily my most referenced post of the past year, I allude to a problem that has…
Opinion
Apple Gets More Serious About Using Twitter, but Why it Doesn’t Matter
byApple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter. If you take a look at any one of…
What Chris Brogan and Gary Vaynerchuk Have in Common, and What You Can Learn from it
byIf you’ve been abreast of the strides and developments in the marketing space in the last few years, you’d know about both Chris Brogan…
Content Aggregators are Killing Content Creators
byThis is a guest post from Josh Schnell, founder of Macgasm.net and web developer. Somewhere down the line, an exploitation has to occur in…
When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy
byMy husband Brian, who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on…