The Success of Customer Service is Dependent Upon True Social Engagement
byWith social media now a mainstream activity — after all, nearly 700 million users are on Facebook, 300 million users are on Twitter, 61.4%…
Opinion
Connection: Social Media’s Special Gift
byWhen the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web…
Invasive or Indispensable: The Case of Permanent GPS
byThis isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. I’m sharing…
What You Can Learn About Social Media Marketing from TLC
byBecause a Flickr photo and tweet I posted eventually was responded to, I debated posting this altogether. However, the lack of follow-through was unsettling…
The Audacity of Free: The Products and Services Edition
byLast year, Chris Brogan coined the phrase “the audacity of free” to refer to the entitlement his “friends” feel they have about getting free…