Apple Gets More Serious About Using Twitter, but Why it Doesn’t Matter
byApple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter. If you take a look at any one of…
Marketing
What Chris Brogan and Gary Vaynerchuk Have in Common, and What You Can Learn from it
byIf you’ve been abreast of the strides and developments in the marketing space in the last few years, you’d know about both Chris Brogan…
The Nightmare Public Relations Professional and How to Stop Him
byThis is a guest post I wrote for new media and PR expert Brian Solis, but I also wanted to share it with my…
Creating Passionate Customers: Brand Evangelism and What it Means to Your Business
byLast week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business…
The Blogger and Marketer’s Cheat Sheet to Getting High Profile Jobs and Blog Mentions
bySometimes you can’t tell the difference between a marketer and a blogger. A blogger might say that he wants to write for a specific…