techipedia | tamar weinberg

If you haven’t yet seen the Language Trainers Accent Game, it has won the “best viral marketing strategy of 2008″ (in my eyes). The idea behind this game is to listen to videos of individuals from all over the world speaking a sentence or reciting the lines of a poem, and you need to guess where the accent is from. You even get bonus points for guessing exactly where (regionally) the individual is from, which gives this game added appeal. Let me put it this way — it’s hard!

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Sit back and enjoy, and then play the accent game to see how an excellently-crafted viral marketing campaign can really help get people talking about you and your products.

Tamar: What does your company do?
Dave: Basically we’re a language training company. We organise language courses worldwide for businesses, one-to-one students, and small groups. You contact us and tell us what language you want to learn and where you live or work, and we’ll find a qualified native teacher of that language and arrange a customised course for you to take place at your home or workplace. The whole thing is centred on personal tuition and the student’s convenience.

This is a guest post from kd kelly. kd kelly, aka dotlizard, who has learned a harsh lesson or two in her time on the internets, and wants to warn us about the dangers of social media as it relates to trusting relationships that end in lies, deception, and hurt. She’s a very social creature and is known as “dotlizard” pretty much everywhere.

Smile, I’m sending you some sunshine. Did your room just light up?

What can you say about a beautiful girl who died? In the words of noted internet hedonist Halcyon Styn, from a Flash animation he created in her honor: “I want to introduce you to the bravest person I know / She is a warrior of the finest sort / She shoots sunbeams from her fingertips / makes rainbows shine on sunny days / and leaves a wake of smiles in her path / Kaycee, warrior supreme”. Kaycee Nicole Swenson brought her sparkly brand of wholesome, flirtatious courage to a wide audience on the internet from 1999 through May 14, 2001, when her mother Debbie announced that Kaycee had passed away suddenly. At a family gathering in celebration of her remission from leukemia, sometime around sunset, a blood vessel burst in Kaycee’s chemotherapy-weakened body; she died peacefully in the arms of her loved ones.

With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services. What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. In the many paragraphs that follow, learn from many of the experts and hear what they consider success when using social media to engage with consumers about products and services.

Maki, Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. This is not just standard required job skills but rather a deep interest that pervades one’s day to day life. One needs to constantly be informed of the latest technologies while striving always to learn and improve one’s knowledge levels. In order to do well when marketing, one should have tactical knowledge and ideally, first-hand experience of the specific social media platform. This will help a great deal in planning and managing successful marketing campaigns.

Earlier this month, Plurk was discovered and has had social media addicts abuzz with the “new Twitter clone,” especially as a result of Twitter downtime.

After using both closely, the comparison to Twitter shouldn’t even be the case. Plurk and Twitter are two entirely different beasts. Personally, I don’t even see the need to compare the two at all. The only similarity is a 140 character limit for posts — so Plurk is essentially a microblogging platform. But Plurk is a lot more, and Twitter still has its place.

Plurk: Real Nested Conversations Brought to the Microblogging Platform

A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. Normally, when I catch onto such a discussion, I navigate to the person’s particular Tweet and try to find the context of the message. In Aaron’s case, it was a lengthy dialogue with another Twitter user that I couldn’t exactly figure out, so I direct messaged him for clarification. There was no easy way for me to follow the conversation easily, and as much as I tried to read and understand everything in the Twitter timeline, I couldn’t understand the ongoing discussion. Even Quotably didn’t prove to be much help.

This is a guest post from Samir Balwani of Internet Marketing blog Left the Box.com.

It feels like every day there’s a new post about Plurk, Twitter, or some new micro-blogging platform. They’re always heralded as the next big social media hit, the best on the web, or something killer.

The truth is, they’re not.

Most of these platforms are too young to be killing anything, and are generally unfinished. Twitter has major problems with uptimes, Plurk is missing some major features, and Brightkite is having issues with Verizon.

My biggest problem with all these platforms is that they’re based on the same general idea, to update people on your location, latest thoughts, or what you’re doing. But they all shy away from implementing features that worked, from other services.

That’s why I’m announcing Plutter Kite, the official roadmap for the best micro-blogging platform. Here’s a feature’s list, broken down by features that each service already contains:

Plurk:
Karma - an awesome feature that keeps people engaged, and gives users a goal. It’s something to work towards, and opens up other options.